ROWAN RANGE (& ROWAN RANGER) Alerta
A product of AVIAGEN
The Rowan Range™ is a range of speciality birds developed to meet the needs of selected markets, including the slower-growing, free-range, and organic markets.
As one of the Aviagen® brands, the Rowan Range will offer customers increased flexibility in their product choice, supplemented with full technical service, customer support, and R&D of the world’s largest and most experienced poultry breeding company.
The products within this range are at different stages of development. The first product that is commercially available is the Rowan Ranger®:
The Rowan Ranger®, an Aviagen® speciality product for the slower-growing broiler market, has recently been launched into Europe. The Rowan Ranger is a slower-growing colored bird which offers excellent performance, superb meat yield, and increased customer flexibility in their product choice. Customers looking to enhance and differentiate their product range in line with changing market trends can be assured that the Rowan Ranger will add value to their business.
Aviagen is proud to announce that the Rowan Ranger has achieved accreditation by the Dutch welfare organization Dierenbescherming ‘Beter Leven’ quality assurance scheme and has been approved to use the RSPCA ‘Freedom Foods’ label in the UK.
As a slower-growing product there are some key management differences between the Rowan Ranger and standard Aviagen products.
The Rowan Ranger is only available in Europe.
As one of the Aviagen® brands, the Rowan Range will offer customers increased flexibility in their product choice, supplemented with full technical service, customer support, and R&D of the world’s largest and most experienced poultry breeding company.
The products within this range are at different stages of development. The first product that is commercially available is the Rowan Ranger®:
The Rowan Ranger®, an Aviagen® speciality product for the slower-growing broiler market, has recently been launched into Europe. The Rowan Ranger is a slower-growing colored bird which offers excellent performance, superb meat yield, and increased customer flexibility in their product choice. Customers looking to enhance and differentiate their product range in line with changing market trends can be assured that the Rowan Ranger will add value to their business.
Aviagen is proud to announce that the Rowan Ranger has achieved accreditation by the Dutch welfare organization Dierenbescherming ‘Beter Leven’ quality assurance scheme and has been approved to use the RSPCA ‘Freedom Foods’ label in the UK.
As a slower-growing product there are some key management differences between the Rowan Ranger and standard Aviagen products.
The Rowan Ranger is only available in Europe.
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AVIAGEN
Aviagen Broiler Breeders supplies day-old grandparent and parent stock chicks to customers in 130 countries worldwide under the Arbor Acres®, Indian River®, and Ross® brand names. These brands are among the most recognized and respected names in the industry and each has a proven record of success in addition to a large and loyal global customer base. Aviagen’s successful and well-established genetic selection program consistently promotes continuous improvements in robustness and overall health while providing the birds with the highest quality care and welfare standards.
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